About Alicia Persson

Content Strategist and SEO Writer at Marketplace Homes

Alicia Persson Content Strategist Real Estate Writer

Alicia Persson is Marketplace Homes’ in-house Content Strategist and SEO writer. She uses her previous years of experience on a property management team at Caroline’s Realty and a real estate investment team at Century 21/Berkshire Hathaway. She also has seven years of freelance writing experience, providing real estate and home-living content for boutique digital marketing agencies.

In 2022, Alicia joined Marketplace Homes as a real estate writer. Now that she is almost two years in with the brokerage, her role has grown to implement content strategy and search engine optimization skills with her regular content posting. With a great team at her side, she is excited about what’s in store in 2024 and beyond!

Alicia is a proud University of Virginia Master’s graduate and enjoyed her undergraduate years at the University of Mary Washington. When she is not writing, she plays keytar in a local 90’s band in central Virginia, stays on top of her fitness regimen, and spends time with her amazing family. For more information about her previous work, check out Alicia’s writing portfolio.

Alicia Persson has several years of experience working for two real estate teams specializing in investments and property management. During this time, she learned much about real estate transactions and was energized by how every day is different and exciting in the industry. On her teams, Alicia assisted with a variety of real estate tasks, including: 

  • Writing in-house real estate blogs 
  • Comparative market analysis
  • Marketing emails
  • Scheduling showings
  • Entering listings into MLS
  • Writing listing descriptions
  • Updating online databases
  • Rent collection and accounting
  • Marketing photography
  • Speaking with prospects and clients

With this knowledge, Alicia consistently produces high-quality industry-specific content for Marketplace Homes. She works on blogs, emails, eBooks, and other marketing materials that the brokerage needs daily.

At Marketplace Homes, she has expanded her skillset through learning from her teammates and leaders. Skills acquired at the brokerage include:

  • SEO writing
  • Basic web development (Divi, Rev Slider, HTML) 
  • PDF and image generation through programs like canva
  • SEO data analysis (SEMrush, Google Analytics, Google Console, Bing Webmaster)
  • Content strategy for SEO and business value
  • Social media management and marketing

Life is a journey of ongoing learning, so she is excited about learning new things as she grows at Marketplace Homes!

Testimonials

“I wouldn’t hesitate to refer writing clients to Alicia. She’s currently a big hit with the real estate industry, but don’t pigeonhole her! Her research skills and ability to adapt her writing style to suit a variety of audiences, as well as her top-notch professionalism, earns her high marks among her peers and certainly with her growing list of repeat clients.”
Michelle Halsey
Blog Content Creator, Copywriter & Editor, Colleague at Verblio (content agency)
“Alicia Persson is a great and dependable researcher and copywriter. We relied on her skills for one of our technical clients for several years.” 
Sheila Kloefkorn

CEO, KEO Marketing Inc (Digital Marketing Agency)

“Alicia is a delight to work with. Across the many assignments we’ve worked on together, her writing has always been sound and her attention to detail sublime.”
Arthur McMahon
Producer at ClearVoice (Content Agency)