by Alicia Persson | Aug 22, 2023 | Builder Resources, New Construction Homes, Real Estate Marketing
New construction builder incentives: they were gone for a while, but like a certain sci-fi hero played by an actor who hails from Austria, they’re BACK! The real estate market is has been shifting ever since the series of mortgage interest rate hikes that doubled...
by Alicia Persson | May 24, 2023 | Real Estate Marketing, Real Estate Trends
It’s no secret that AI is changing the way we live and work. Using AI to create images has been a game changer in stimulating creativity and helping people find the perfect image for their needs. However, this does come with the disclaimer that this...
by Alicia Persson | Feb 14, 2023 | Builder Resources, New Construction Homes, Real Estate Education, Real Estate Marketing
In today’s digital landscape, staying on top of mind through relevant social media channels is integral to a solid marketing plan. When you plan to market to buyers of new construction homes, reaching them via social media can take your lead generation...
by Alicia Persson | Feb 3, 2023 | Buying Homes, New Construction Homes, Real Estate Marketing
As a builder, your bottom line depends on your relationship with homebuyers. Therefore, marketing to your prospects is a fundamental task in your business model. However, as with any industry, marketing isn’t a “one size fits all” process. Even when...
by Andy Satkowiak | May 9, 2021 | Buying Homes, Home Living, Real Estate Marketing, Selling Homes
You’re finally ready to move on to the next chapter of your life. Congratulations! Along with this well-earned breath of fresh air come a few things to consider, especially when you’re about to move into a smaller home. One of the best things about downsizing is that...
by Andy Satkowiak | Apr 20, 2021 | Real Estate Marketing, Selling Homes
While some traditional realtors still carry their mobile phones to take photos of a home before listing, many are hiring professional real estate photographers to take these photos. With so many homes hitting the market, especially in the Spring and Summer, there’s a...
by Will Dickson | Dec 23, 2020 | Real Estate Marketing
Typically within the 35-50 age range, this demographic has already experienced the process of buying a home — but they may not have experienced the process of buying a new home. This means that although these buyers have an idea of what to expect, you should still...
