About Serena Yan

During her time at Marketplace Homes, Serena made these achievements:

· Implementing content strategies as part of campaigns, including content creation, landing pages, email template design, promotional assets (flyers, infographics, presentations).
· Developing SEO optimization strategies for blogs that increase the company’s search engine results rankings to drive results towards business objectives.
· Performing keyword research to identify high-value search phrases to drive traffic that will convert into leads on landing pages through Google Ads.
· Researching the real estate market, analyzing trends to streamline Marketplace Home’s marketing strategy, and how to best engage target audiences.